Saturday, October 4, 2008

Google Analytics

据说,Google Analytics(G分析)是Google旗下最受欢迎的5个产品之一。网站数据分析的工具在网上可谓五花八门,博客的选择可多得很,譬如Sitemeter、StatCounter、W3counter、FeedBurner Statistics等。这些工具各有千秋,不过大部分对于免费用户而言都有使用限制。例如,Sitemeter限制免费用户只能观看最新的100个visitor log。相比之下,G分析就慷慨得多了,用户观看的数据分析是没有任何限制的。

G分析虽然是免费的工具,但功能并没有大打折扣,他的功能强大无比,有时候甚至超出一般普通博客的使用范围内。G分析提供的分析项目非常详细,而且这些数据都以一目了然的图标方式呈现。如Unique Visitors (Visits, 访问次数, 包括回访的),Pageviews (页面查看次数),P/V(页面查看比率),访问忠诚度、访问新近度,访问入口页面、退出页面,每个页面的入口率、退出率,以及地理位置,地图直观查看,操作系统类型语言,浏览器类型版本,等等。

除了以上的功能以外,新版的G分析还能与Adwords互相配合,分析了解哪些关键字为您的企业带来了最高利润。由于我并非这功能的使用者,所以不能给大家提供更多相关方面的咨询。大家想要获得和G分析有关的advanced资料,可以“just google it”。

申请方式很简单,只要你有google accounts,只需启动这一项的工具就可以了。把所需的代码放在你的博客内,24小时内,G分析就会开始呈现数据。为了方便使用,你可以利用email发送自定义统计报告,同时也可以将报告导出为pdf文档。







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